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1. Introduction
2. Differences
3. Carpool Types
4. Case Studies
5. Advantages
6. How to Start
7. Get Started

Carpooling

Take advantage of the sustainability and cost benefits of dynamic carpooling.

speak to a mobility strategist

Congestion, greenhouse gas emissions, social isolation, commuting costs, underutilised parking, and lost productivity are some of the many issues people and organisations are faced with today. We know that carpooling can address these issues, but the problem has been uptake.

Historically, carpooling was organised through notice boards or word of mouth. But this has drastically changed: powered by new technology, and focused on businesses, carpooling—integrated with a smart parking strategy—offers compelling reasons for staff to carpool. We call this dynamic carpooling.

The difference:

Dynamic carpooling is here to reduce parking pressures, road congestion and your organisation’s carbon footprint—by creating a safe and convenient solution for staff and students to connect with other commuters.

"Our roads are full of cars, not people. We need to create sustainable solutions for future generations."

What about the Safety and Security of carpoolers?

Open vs Exclusive Networks

The most common carpool model is based on an open network, where every user in the system can potentially get matched with unknown members of the public. However, this can raise security concerns for organisations and institutions that want to provide a safe carpooling service among a common employee or student base.

Liftango creates private networks for each of our clients.

That’s why Liftango creates private networks for each of our clients.

Within private networks, carpoolers are typically all traveling to and from the same workplace, school or other same location.

Common issues to address when considering Carpooling

do these problems sound familiar?

Learn how a carpooling solution can help your organisation.

Download our carpool product guide

Case Study Feature:
Woolworths Group

woolworths

In Bella Vista lies the Woolworths Group head office, home to Australian household brands such as Woolworths, Big W, and Dan Murphys. Woolworths Group was suffering from chronic parking overflow. Initially, they modelled the outcome of building more infrastructure for parking. 6500 staff members commuting everyday, put them in the same parking conundrum. This led them to look at a more sustainable and effective way to reduce the reliance of parking. Liftango was engaged because of our ability to help create an easier more sustainable commute.

Woolworths Group head office had severe parking congestion. With parking under huge strain, every morning and afternoon and resulted in having to rely on parking valet staff to double park cars in, which was a costly and time consuming effort. Competing for a car space was not a feasible way to continue.

At Bella Vista, Woolworths Group has 6500 employees, communicating and implementing behavioural change posed a huge challenge. Alongside this, Woolworths has pledged to reduce their carbon emissions by 10%. It seemed logical that finding a sustainable way to reduce the number of vehicles traveling to site each day would become a focal point of this strategy.

Learn how we took 6607 cars off the road

About Liftango

Why is Carpooling a long-term viable option?

Scalable carpool technology to grow with your business.

Let's work Together.
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See rapid results

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Launch in two weeks

You need fast results. We can deliver. Our turnkey modular solution gets you up and running quickly.

Incentivising positive behaviour

Compelling incentives that motivate people to rideshare. It'll get you the result your want. Faster.

Curb parking congestion

Fewer cars means more parking availability. You'll have happier employees, students or customers.

Make Data-Driven Decisions

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Own your data

We know better data means better decisions. You have full access to and ownership of your data. Always.

Understand commute challenges

We'll help you understand your commuters needs and provide you a service that keeps them sharing trips.

Track performance in real-time

Easily benchmark performance and measure success. We'll provide the platform so you can stay informed.

More Satisfied Employees & Customers

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Secure and exclusive

We create 'trusted' networks so users are secure. This means faster uptake and repeated use.

Make commuting fun

Give your employees more ways to connect. Less stress and new connections make commuting fun.

Improve site access

Less cars, means less parking probems. Your staff and customers will thank you.

Own Your Data

We know better data means better decisions. You have full access to and ownership of your data--always.

Understand Commute Challenges

When you know your employee's commute challenges you can solve them. Make your carpool messaging resonate with employees to drive positive user behaviour.

Track Performance in Real-Time

No more struggles to access the data and reporting insights you need. Easily benchmark performance and measure success.

02 / 03

Make Data-Driven Decisions

Own Your Data

We know better data means better decisions. You have full access to and ownership of your data--always.

Understand Commute Challenges

When you know your employee's commute challenges you can solve them. Make your carpool messaging resonate with employees to drive positive user behaviour.

Track Performance in Real-Time

No more struggles to access the data and reporting insights you need. Easily benchmark performance and measure success.

03 / 03

More Satisfied Employees & Customers

Build Secure, Exclusive Carpool Networks

We know your people don’t want to rideshare with strangers. That's we create a secure, trusted carpool networks exclusive to your organization.

Make Commuting Fun

Instead of long trips and sitting alone in traffic, your employees can meet new people. Less stress and new connections make commuting fun.

Improve Access to Your Site

Overcrowded parking lots are frustrating for customers and employees alike. Free up more space with carpooling.

Carpool
Technology Characteristics

An efficient carpool program should have three main characteristics.
See the different types of carpooling model available below.

Reduce Costs

Personalised & Convenient

Real-time scheduling & matching

Platform
Description
Limitations
Slugging

A form of casual carpooling, this is where passengers line up at known carpooling locations and wait for drivers requiring a carpool passenger to pick them up.

Free

Live vehicle tracking for operations

Manual assignment of vehicle dispatch

Can promote unsafe carpooling practices as people line up on the side of the road.

Inconvenient if there is bad weather

No data collection or benefit analysis

Casual carpooling

This is a private arrangement between two individuals to ride with each other.

No formal arrangement to guide performance for organisations

Requires organisation between two private parties

Static match carpooling

Generally a website-facilitated matching of individuals travelling between two common areas.

No vehicle routing support

Typically matching occurs from common postcodes posted by individuals

Manual matching can be required by a team of support staff

Scheduled matching

Periodic matching of individuals traveling a similar journey which is facilitated by either a website, smartphone application or manual administrative team.

Matching occurs either once or twice a day at certain times

Queues requests until scheduling occurs

No ability to handle real-time requests

Limited reporting of carpool activity available

Dynamic matching

This is the most powerful of all carpooling programs.

It will handle scheduling and matching in real-time and provide drivers with automated navigation requirements for pickup and routing to their destination.

Some platforms may even integrate with commute platforms and parking facilities providing drivers & riders with additional carpool benefits.

Some platforms may not be able to validate trips adequately and carpool fraud can become a problem

We solve parking capacity problems.

We've helped global organisations tackle their toughest parking issues. Our carpool solutions let organisations reinvent how they use their parking space—and turn those savings into growth.

The Carpool Program Checklist

Designing a Carpool Program that gets Top Results: Your Complete Checklist

If commuting is a headache for many at your organisation, rolling out a carpooling program can be an effective solution. Although implementing such a program can be a daunting task. Due to the complexity of the planning, software and logistics required, many managers responsible for addressing their institution’s transportation demands don’t know where to start.

get the carpool program checklist

You’re in good company.

Join the many organisations leveraging the power of shared mobility.
unileverqantasmonashdeakinwoolworthstransdevtfnswmta_nyctconigitaltranslinksfuubcmtrarvidaameycityofnewcastle

Marketing your Carpool Program

carpool-marketing-playbook

A comprehensive marketing and communications plan should accompany all carpool project plans.

Educating the public about your new service takes time and your communications strategy should account for this.

A carpool marketing playbook like this one outlines some key tactics and gives you free templates to download and use.

It will help you understand what capabilities you have in-house and what you will need to outsource.

Will an agency develop and execute this plan for you?
Want marketing support for your next carpool project?

This can present a significant cost saving opportunity when compared to engaging a full-service agency to develop and execute your marketing & communications plan.

Download our MARKETING PLAYBOOK

How to Get Started

01

Engage us for a free consultation

We'll understand your needs

We'll provide you valuable insights from previous experience

Provide you a free guide on how to launch your service

02

Co-create a tailored solution

We'll provide you with a detailed plan for your project ready for execution

03

Launch quickly (two weeks) and see the results

We'll support you 100% of the way ensuring your carpool program is a success