Overview‍

Fleet size: 6 (4 electric, 2 ICE)
Key stops: Watford Junction Station & Studio Tour Entrance.
Operating hours: 8am to 10pm

Located just outside London, this popular entertainment attraction welcomes a hefty 6,000 visitors per day, including plenty of families with children. To deliver a magical customer experience, the attraction partnered with Liftango to digitise its existing fixed-route shuttle service between Watford Junction and the venue. The result? Real-time service visibility, smoother operations, and fewer frazzled parents.

The Problem‍

With rising visitor numbers, the attraction needed to modernise and optimise its shuttle service. Their goals were simple. To improve visibility into service usage, reduce pressure on limited parking infrastructure, and create a more seamless journey for excited visitors arriving by public transport. 

Prior to working with Liftango, the shuttle service operated without any real-time data or reporting capabilities. There was simply no way to accurately assess capacity usage, trip volumes, or CO₂ output, key metrics that would help inform future decisions and support environmental targets. 

The Solution‍

Liftango implemented its fixed-route transit technology to overlay the existing shuttle service, providing real-time tracking, route optimisation, and in-depth analytics. Here’s what was included:

• Live tracking of shuttle movements
• Onboard capacity visibility
• Passenger usage data and reporting tools
• Route and schedule optimisation features
• CO₂ emissions reporting

This smart digital layer enabled operational teams to be agile, responding to visitor flow and improving overall experience, efficiency, and ultimately sustainability. 

The Results

• 213,300 annualised passenger trips
• 177 fewer cars on-site per day
• £710,000 saved in avoided car park construction costs
• 46 tonnes of CO₂ emissions reduced annually

The service also contributed to improved traffic flow and reduced congestion at the venue, with easier access for both local and international visitors using public transport.

In short, Liftango provided a fully connected, data-rich transport system, delivering customers a smooth story-world experience from the first mile to the last. 

Learnings‍

Digitising shuttle services can greatly enhance travel experiences for visitors to high-traffic tourist destinations. Using Liftango's technology to produce accurate, real-time data, operators can make smart decisions on the fly and plan ahead with confidence.  

At this attraction, Liftango helped elevate a simple transport link into a seamless extension of the guest journey, one that’s efficient, low-emission, and entirely on-brand. By layering intelligent tech over existing operations, the venue now delivers a service that’s functional, fully in step with the enchanted story guests came for: connected, considered, and climate-conscious.

Liftango

Liftango provides the technology platform behind some of the world’s leading fixed-route, on-demand, and shared mobility services, supporting global transport operators, government agencies, and private organisations. With a focus on smarter mobility, sustainability, and seamless user experiences, Liftango brings the digital infrastructure needed to modernise and optimise transport systems at scale, making it the perfect partner for delivering a transit solution as special as the destination itself.

Discover how Liftango helps world-class destinations put the guest experience in motion with our fixed-route transit solutions here.