1. How does DRT work?
2. Your Solutions
3. Types of DRT
4. Advantages of DRT
5. Service Models
6. How to Start
7. Get Started

Demand-Responsive Transport

We’re here to help guide you wherever you are on this journey.

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Modern-day Demand-Responsive Transport (DRT) is powered by a software platform that coordinates the scheduling and routing of vehicles to passengers and their destinations.

Demand-Responsive Transport works by allowing passengers to choose their pickup and drop off locations within a defined service zone—on-demand. It is a form of personalised shared-transport allowing passengers to book transit in a flexible manner through a smartphone app, website or call centre.

Demand-Responsive Transport can also be set up to provide public transport feeder services to commute hubs, used for non-emergency medical transport or community transport as well as corporate transport.

DRT software is even being used to power the routing and scheduling of autonomous vehicles.

This is enabling fleet operators and transit agencies with a way to maximise the efficiency of their fleets.

The underlying differentiator to traditional transit services is the inclusion of a reservation mechanism resulting in a personalised and convenient mode of transport.

Benefits of DRT:

For Fleet Operators

  • more passengers traveling per vehicle hour
  • improved operational costs

For Passengers

  • convenient
  • personalised
  • reliable

If you’re interested in learning more about DRT in rural settings, download our definitive guide today.

Download Definitive Guide to Rural DRT

DRT Explained

DRT has enabled transit agencies and fleet operators with a way to service areas of lower-density where economics or feasibility of fixed-route, mass transit is untenable.


Demand-Responsive Transport has been instrumental in providing accessibility in a non-emergency setting, giving those in need, an affordable and more convenient option compared to individual car ownership or expensive private transport.

As technology has improved, Demand-Responsive Transport platforms are becoming increasingly popular, improving scheduling and routing optimisation and delivering full-fleet orchestration unseen until recent times.

This means, fleet operators and transit agencies are able to improve their fleet coverage and deliver a superior passenger experience.

Greater service coverage
Low cost of operations
Highly Personalised transport

About Liftango

What our Customers say

Liftango supported us with the development and launch of a brand new rural on-demand service in the county of North Lincolnshire in England. JustGo is now up and running but has a roadmap for future improvements to make the customer experience even better!

Ben Gilligan, Area Director
East Yorkshire, part of The Go-Ahead Group

DRT Technology Characteristics

We’ve characterised the difference DRT technology by its ability to service three main areas;

Efficiency & Utilisation

Personalisation & Convenience

Geographical Coverage


Phone-based scheduling

Manual assignment of vehicle dispatch

Inefficient vehicle dispatch and higher cost of operation

Telematics & Dispatch-based DRT

Computer aided vehicle dispatch

Live vehicle tracking for operations

(Some) routing optimisation - typically run one day in advance for next day shift

Requires manual entry and/or periodic fleet optimisation

Ridehail /

Full scheduling and routing of vehicles for passengers

Auto-dispatch of vehicles

Optimised to handle last-minute bookings for passengers

Vehicle supply ratio is critical to service advanced booking demand

Queues multiple requests then dispatches available vehicles

Inconsistent vehicle dispatch for advanced bookings means less certainty of actual pickup time

Dynamic DRT

Full scheduling and routing of vehicles for passengers

Continual optimisation of fleet movements for greatest efficiency

Handles advanced and last-minute bookings for passengers

Matches request to available vehicle and guarantees pickup option

Encourages more pooled trips

Guaranteed advanced bookings will be prioritised over last-minute requests

A Three Step Guide to DRT

We’ll provide you with the right solution for each step of your DRT journey.


Collect Data

Need a better way to understand onboard capacity?

Implement our Transit Tracker solution for a quick way to understand exactly what’s happening with all your buses.

Quickly identify underutilised vehicles for further investigation

Rapidly apply social distancing protocols with ease

Future-proof your fleet to easily transition to DRT


Analyse your Data

Want more from your transit data?

We’ll help to analyse your transit data so you can optimise your fleet movements and lower the cost of operations.

Run comprehensive feasibility studies for DRT

Replace underutilised fixed-routes and improve coverage

Simulate real-world outcomes with the same technology powering DRT projects across the globe


Implement a Solution

One platform to power your transit.

No more expensive software to run specialised transit services.


Fixed-Route Transport

Future-proofing fixed-route transit

Know exactly who is using your fleet

Easily adapt onboard social distancing protocols

Set fleet utilisation indicators to minimise operational costs


Public Transport

Improve your first-mile, last-mile commuter transit offering

Easily adapt service zones to increase coverage

Lower the cost of operations

Suited for low-density rural or urban settings


Corporate Transport

Relieve stained parking infrastructure

Provide employees with affordable and convenient transport

Remove the cost of car ownership and retain staff


Community Transport

Non-emergency medical transport that’s efficient to run

Easily configure accessibility requirements to meet the needs of your passengers

Remove the cost of car ownership and retaiOptimised scheduling & routing for a lower cost of operationsn staff


Autonomous Vehicles

Demand-responsive scheduling and routing optimisation for driverless fleets

Minimise under-capacity running

Goal Setting for DRT

There are many problems that a DRT service can solve.

Having a clear definition of the problem and solution will go a long way towards your  success.

We’ll help to provide valuable insights on how best to design, deliver and grow your service.

The following stages outline a series of tasks to focus your goal creation for your next DRT project.



Identify gaps in current service

Eg. Utilisation, underservicing, excessive cost


Define target audience

Eg. Current mode preference, payment habits, where they consume their information, accessibility requirements


What ancillary services will be required

Eg. Call centre bookings, web bookings, promotional coupons, marketing support, timetable integration


Develop a robust launch plan backed by measurable, time-bound goals


Perform data collection and feasibility studies to validate assumptions


Define final messaging for the service

Eg. How are you going to communicate this effectively?




Facilitate frequent cross-company and interdepartmental communications


Ensure all design assets are accessible for platform design


Follow through with user-acceptance testing and confirm the ‘live service’ user experience


Perform stakeholder training

Eg. Drivers, call centres, operations & admin teams


Execute a comprehensive marketing effort to raise awareness and encourage an action by new passengers



Map out all critical success factors & metrics

Eg. Cost of vehicle mile, pax per vehicle hour, total patronage


Perform periodic performance reviews

Frequency can vary as long as you are consistent


Make service adjustments to suit changes in demand

Eg. Modify pickup configuration, add new vehicles


Revisit marketing effort and assess effectiveness - modify and re-run campaigns


Set new milestones for the service

You’re in good company.

Join the many organisations leveraging the power of shared mobility.

Marketing your DRT Service


A comprehensive marketing and communications plan should accompany all DRT project plans.

Educating the public about your new service takes time and your communications strategy should account for this.

An on-demand marketing playbook like this one outlines some key tactics and gives you free templates to download and use.

It will help you understand what capabilities you have in-house and what you will need to outsource.

Will an agency develop and execute this plan for you?
Want marketing support for your next DRT project?

This can present a significant cost saving opportunity when compared to engaging a full-service agency to develop and execute your marketing & communications plan.


How to Get Started


Identify where you are on your DRT journey

Do you need to collect data for a new service design?

Do you have service data and want simulate a new service?

Have you completed a pilot and ready for launch?


Engage a trusted partner

We’ll help design your next DRT service and ensure you have a successful launch


Simulate your service to remove uncertainty

We’ll use our proprietary simulation platform to provide you with a service simulation and feasibility report and get you ready for launch


Launch your service

We’ll customise an app design and build your platform with our turnkey service

We’ll help support your marketing efforts with our years of experience

You’ll get a long-term partner that will grow your business with on-call support