We’re here to help guide you wherever you are on this journey.
Demand-Responsive Transport works by allowing passengers to choose their pickup and drop off locations within a defined service zone—on-demand. It is a form of personalised shared-transport allowing passengers to book transit in a flexible manner through a smartphone app, website or call centre.
Demand-Responsive Transport can also be set up to provide public transport feeder services to commute hubs, used for non-emergency medical transport or community transport as well as corporate transport.
DRT software is even being used to power the routing and scheduling of autonomous vehicles.
This is enabling fleet operators and transit agencies with a way to maximise the efficiency of their fleets.
The underlying differentiator to traditional transit services is the inclusion of a reservation mechanism resulting in a personalised and convenient mode of transport.
DRT has enabled transit agencies and fleet operators with a way to service areas of lower-density where economics or feasibility of fixed-route, mass transit is untenable.
As technology has improved, Demand-Responsive Transport platforms are becoming increasingly popular, improving scheduling and routing optimisation and delivering full-fleet orchestration unseen until recent times.
This means, fleet operators and transit agencies are able to improve their fleet coverage and deliver a superior passenger experience.
Liftango supported us with the development and launch of a brand new rural on-demand service in the county of North Lincolnshire in England. JustGo is now up and running but has a roadmap for future improvements to make the customer experience even better!
We’ve characterised the difference DRT technology by its ability to service three main areas;
Manual assignment of vehicle dispatch
Inefficient vehicle dispatch and higher cost of operation
Computer aided vehicle dispatch
Live vehicle tracking for operations
(Some) routing optimisation - typically run one day in advance for next day shift
Requires manual entry and/or periodic fleet optimisation
Full scheduling and routing of vehicles for passengers
Auto-dispatch of vehicles
Optimised to handle last-minute bookings for passengers
Vehicle supply ratio is critical to service advanced booking demand
Queues multiple requests then dispatches available vehicles
Inconsistent vehicle dispatch for advanced bookings means less certainty of actual pickup time
Full scheduling and routing of vehicles for passengers
Continual optimisation of fleet movements for greatest efficiency
Handles advanced and last-minute bookings for passengers
Matches request to available vehicle and guarantees pickup option
Encourages more pooled trips
Guaranteed advanced bookings will be prioritised over last-minute requests
Need a better way to understand onboard capacity?
Implement our Transit Tracker solution for a quick way to understand exactly what’s happening with all your buses.
Quickly identify underutilised vehicles for further investigation
Rapidly apply social distancing protocols with ease
Future-proof your fleet to easily transition to DRT
Want more from your transit data?
We’ll help to analyse your transit data so you can optimise your fleet movements and lower the cost of operations.
Run comprehensive feasibility studies for DRT
Replace underutilised fixed-routes and improve coverage
Simulate real-world outcomes with the same technology powering DRT projects across the globe
One platform to power your transit.
No more expensive software to run specialised transit services.
Future-proofing fixed-route transit
Know exactly who is using your fleet
Easily adapt onboard social distancing protocols
Set fleet utilisation indicators to minimise operational costs
Improve your first-mile, last-mile commuter transit offering
Easily adapt service zones to increase coverage
Lower the cost of operations
Suited for low-density rural or urban settings
Relieve stained parking infrastructure
Provide employees with affordable and convenient transport
Remove the cost of car ownership and retain staff
Non-emergency medical transport that’s efficient to run
Easily configure accessibility requirements to meet the needs of your passengers
Remove the cost of car ownership and retaiOptimised scheduling & routing for a lower cost of operationsn staff
There are many problems that a DRT service can solve.
We’ll help to provide valuable insights on how best to design, deliver and grow your service.
The following stages outline a series of tasks to focus your goal creation for your next DRT project.
Identify gaps in current service
Eg. Utilisation, underservicing, excessive cost
Define target audience
Eg. Current mode preference, payment habits, where they consume their information, accessibility requirements
What ancillary services will be required
Eg. Call centre bookings, web bookings, promotional coupons, marketing support, timetable integration
Develop a robust launch plan backed by measurable, time-bound goals
Perform data collection and feasibility studies to validate assumptions
Define final messaging for the service
Eg. How are you going to communicate this effectively?
Facilitate frequent cross-company and interdepartmental communications
Ensure all design assets are accessible for platform design
Follow through with user-acceptance testing and confirm the ‘live service’ user experience
Perform stakeholder training
Eg. Drivers, call centres, operations & admin teams
Execute a comprehensive marketing effort to raise awareness and encourage an action by new passengers
Map out all critical success factors & metrics
Eg. Cost of vehicle mile, pax per vehicle hour, total patronage
Perform periodic performance reviews
Frequency can vary as long as you are consistent
Make service adjustments to suit changes in demand
Eg. Modify pickup configuration, add new vehicles
Revisit marketing effort and assess effectiveness - modify and re-run campaigns
Set new milestones for the service
A comprehensive marketing and communications plan should accompany all DRT project plans.
Educating the public about your new service takes time and your communications strategy should account for this.
An on-demand marketing playbook like this one outlines some key tactics and gives you free templates to download and use.
It will help you understand what capabilities you have in-house and what you will need to outsource.
This can present a significant cost saving opportunity when compared to engaging a full-service agency to develop and execute your marketing & communications plan.Download our MARKETING PLAYBOOK
Do you need to collect data for a new service design?
Do you have service data and want simulate a new service?
Have you completed a pilot and ready for launch?
We’ll help design your next DRT service and ensure you have a successful launch
We’ll use our proprietary simulation platform to provide you with a service simulation and feasibility report and get you ready for launch
We’ll customise an app design and build your platform with our turnkey service
We’ll help support your marketing efforts with our years of experience
You’ll get a long-term partner that will grow your business with on-call support