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Sep 3, 2020

What is Data-Driven Simulation?

Product research is now more than ever, in the hands of the consumer. This is why you need simulations before launching a new project, to get it right first.

What is Data-Driven Simulation?

Product research is now, more than ever, in the hands of the consumer.

When making more serious purchases—say a new car or if you’re wanting to replace your old laptop—you do your research. You’ll spend hours browsing the internet comparing what you want, watch countless youtube video reviews and even ‘try before you buy’. Because buying something, or wanting to know if something can perform better, can be a nerve-racking and time-consuming investment, how do you know your new car will go the distance in fuel? Or if your new laptop won’t crash at the sight of downloading a program should you just keep your current one?

How to build confidence in your decision making

Many services today allow you to de-risk your commitment. And here in the transport tech world, it is exactly that, allowing you to take the risk out of a project. Put simply, any new project must provide an exceptional experience to a range of individuals across the entire transport network. From passengers to operators and drivers, there are many considerations that must be made.

So, implementing new technology can be daunting. And in essence, you’ll want to ‘try before you buy’.


What is a simulation and how can it help me?

A simulation is the re-creation of a real-world process in a controlled environment. It involves creating laws and models to represent the world and then running those models to see what happens.

So the next question is, why would I need a simulation?

Are you ‘the Thinker’—the one who has an idea, and wants to test if it would work? Or maybe you’re ‘the contrarian’, and diligently considering where things could go wrong.  Or for those who have passed these stages and are ready to take your proposal to get approved, you need some evidentiary support for your new service’s projected outcome.

You could have already had a service, and you’re looking for a way to improve it. 

What exactly can be done in a simulation?

  • Trial new services areas
  • View optimised routes
  • Get detailed figures and estimate daily demand
  • Overall service health check


How to use a simulation to improve your transit service

Some transport systems are still running on the same routes designed 50 years ago. In some cases, sticking to this status quo of “if it ain't broke, don’t fix it”, can be blinding. Buses are still getting people from A to B, right? 

 It’s time to look at where and how improvements can be made.

Simulations can provide a comprehensive assessment giving you an easy-to-follow playbook to implement improvements.


What is a Zone Health Check?

Deploying a new On-Demand Shared Transport service takes several different considerations, such as zone design, number of vehicles, ride duration, as these have a direct impact on the performance and ultimately the success of the new service. 

Questions and risks around how this service will operate can be answered and de-risked by using Liftango’s Zone Health Check simulation tool— enabling you to learn what works best before implementation.

A Zone Health Check will:

  • Demand accountability from technology providers
  • Give insight into the number of buses that will be required
  • Gives insight into customer experience (time on bus, the number of passengers missed due to technology limitations among other metrics)
  • Allow you to optimise your service by taking into consideration the customer experience and operational cost savings

The Zone Health Check acts as a ‘what if tool,  by enabling you to tweak various parameters to see what effect it has on various performance metrics. Metrics such as rejected rides (a ride request that could not be fulfilled), in-service kilometres (distance travelled with passengers on board) and dead running kilometres(distance travelled empty or deadheading) will be measured and analysed.

So there you go. 

Simulating is the new way we are helping businesses, build confidence for their new project, de-risk a new idea and evaluate their current services. Having a Zone Health Check performed will ultimately assist your organisation in the future, helping you learn what is going to work best. Let Liftango create your next simulation, so you can get it right.


Book a free session today with one of our data consultants.
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