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March 2, 2022

Liftango Boosts Transit Agency Confidence with On Demand, Fixed-Route Integration

Liftango unveils project FRODO, a rule-based integration method for improving the utilisation of fixed-route and demand-responsive vehicles.

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Liftango unveils project FRODO, a rule-based integration method for improving the utilisation of fixed-route and demand-responsive vehicles working within a localised service zone.

By configuring matching rules, Demand-Responsive Transport (DRT) or microtransit operators can now specify conditions where passengers are displayed existing fixed-route bus schedules from all services within the area. The integration increases confidence for operators that patronage will be maintained on existing services and helps promote public transit use across the entire network.

Demand-responsive transport typically operates within a broader transport network. Meaning there can be different modes of transportation, all competing to service the same passenger. The problem arises when a DRT or on-demand service attracts passengers that can otherwise journey on an efficient and reliable fixed-route (traditional) public transport option. Whilst DRT offers a greater level of convenience to the passenger versus a fixed-route option; it potentially undermines the positive impact existing fixed-routes services have whilst placing unnecessary demand on DRT services. 

FRODO stands for Fixed Route On-Demand Options and is a proprietary rule-based system developed by Liftango, allowing DRT operators to integrate their service into the broader network. By doing so, if a passenger makes a pickup request on a DRT service and matches specific criteria, the fixed-route public transport service is prioritised over the DRT service. 

Whilst DRT is said to be a convenient and reliable mode of transport, it must also serve the greater purpose of providing equitable transportation options for passengers. Meaning those who can travel on traditional public transport should continue doing so. This leaves greater DRT capacity for those that rely solely on DRT due to its unique ability to service them.

Ben Gilligan, Area Director East Yorkshire Buses, said, “We see the introduction of the fixed-route integration as a stepping stone to providing more equitable transportation options in our region. It allows us to continue to provide more ways to increase patronage across the entire transport network and give our passengers the confidence that they will always have an option.”

The system works by configuring a ‘matching criteria that will trigger a response when a passenger makes a trip request. If the passenger can safely and conveniently utilise an existing fixed-route service, it will display as a trip option. For the operator, set up is easy—a matching criterion gets set across four main configurable parameters; distance, availability, accessibility, and time.

David Mawhinney, Head of Liftango Europe, says, “Whilst we have always said convenience is a significant factor in driving the uptake of DRT, transport equity is the primary driver behind this feature release. By integrating with existing services within the transport network, we can ensure that DRT gets used by passengers who need better access to transport.

About Liftango

We provide cities, organisations, and fleet operators with the knowledge to positively impact people’s lives by improving access to shared, connected and sustainable transportation. Our technology makes the best use of vehicle capacity whilst giving passengers the freedom to travel the way they want to.

Together, we help:

  • Cities evolve into Smart Cities
  • Transit Agencies to create better public bus systems
  • Private Bus Operators to digitise their services to become more efficient
  • Corporates to create sustainable and scalable mobility solutions for their staff
  • Property Developers to design sites for future mobility solutions and reduce parking

Learn more:

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About the Author

JJ O'Brien

JJ O'Brien


A Chief Marketing Officer that doesn't mind geeking out on a good sci-fi series, loves cooking American-style BBQ and enjoys seeing the positive impact of a well-crafted message.