Introduction

Getting people to and from a high-tech business park should be seamless, but for Thames Valley Park, it was becoming a logistical headache.

Situated on the outskirts of Reading, this edge-of-city location had all the usual challenges; limited parking, growing commuter volumes and rising pressure to hit environmental targets.

The shuttle service, designed to ease the load, was operating without any data. It had no way to track passengers, monitor peak times or prove its value to decision-makers. Everything was manual. Routes were fixed, feedback was anecdotal and reporting was next to impossible. 

Meanwhile, the cost of doing nothing was adding up: expanding parking infrastructure would’ve cost nearly £200,000 and put more cars on already congested roads.

TVP needed more than just a smoother ride. They needed visibility, optimisation and a way to make intelligent transport decisions backed by real numbers.

From Guesswork to Real-Time Clarity

Rather than reinvent the wheel, Liftango made it smarter.

Thames Valley Park already had a shuttle service in place, but it was running blind. 

No tracking. Zero data. And no real way to improve. 

Liftango stepped in with a fixed-route transport platform that gave the park’s commuter service a brain.

With real-time vehicle tracking, operators could now see how the system was actually performing. From passenger numbers to route efficiency. 

Peak travel times became visible. Dead spots in usage stood out. Adjustments became strategic, not speculative.

Passengers gained access to live shuttle updates, while managers gained access to something even more valuable: proof. 

Proof the system was working. Proof it could improve. Proof it could reduce congestion and emissions, without building more car parks or adding more diesel buses.

Liftango’s technology didn’t just help them manage what they had. It unlocked what the system could become.

The Payoff

With Liftango powering the system, Thames Valley Park now has what it was missing: visibility, control and results they can actually measure.

In the first year alone, the upgraded shuttle moved over 59,000 passengers, taking the equivalent of 49 cars off the road every single day. 

That’s 14,810 fewer car journeys across the year, contributing to an estimated 15 tonnes in CO₂ emissions reductions.

But the biggest early win? 

£200,000 saved! 

The projected cost of building new parking infrastructure to accommodate commuters who, thanks to the upgraded system, didn’t need to drive at all.

Beyond the numbers, the business park now has after-dark transport options to improve safety between key sites and real-time performance data to fine-tune routes, track peak hours and support Scope 3 emissions reporting.

In short: it’s no longer a guessing game. 

It’s a transport system that works, for commuters, for the environment and for the bottom line.

Here’s a quick recap of the impact so far:

• £200k saved by avoiding new car park construction
  
• 59,238 riders moved per year
  
• 14,810 fewer car journeys per year
  
• 15 tonnes of CO₂ emissions reduced annually
  
• Improved safety with after-dark shuttle options
  
• Real-time data visibility for smarter planning
  

But The Journey Doesn’t Stop Here

The upgrade to Liftango’s platform didn’t just improve day-to-day operations, it laid the foundation for long-term environmental impact.

With real-time data and emissions insights now at their fingertips, Thames Valley Park is better equipped to track Scope 3 CO₂ output and make informed decisions about future mobility. 

The platform’s flexibility means they can adapt routes, monitor adoption trends and plan expansions with sustainability built in.

What’s next? 

The park is exploring options to swap diesel buses for electric or hydrogen vehicles and even expand the service with carsharing and commuter incentive programs. 

The goal isn’t just fewer cars on the road. It’s a smarter, greener way to connect people to where they need to be.

What Liftango Says

“This partnership shows how real-time transport data can unlock smarter, more sustainable commuting with measurable results from day one. We’re proud to support Thames Valley Park in building a better-connected, lower-emission future.”

- Grant Fraser, Sales Director

The Next Move Is Yours

If you're running commuter transport and still relying on guesswork – there is a better way.

Liftango’s fixed-route shuttle platform gives you the tools for smarter planning, real-time data tracking and proof of the positive change you’re making.

Ready to move smarter? See how Liftango’s fixed-route platform can work for you